Social Writer & Digital Community Manager

Summary

The Position

Calling all social digerati, clever wordsmiths and social justice champions!

Plan International Canada is seeking a qualified and experienced Digital Community Manager and Social Writer to join us in advancing children's rights and equality for girls.

We are looking for someone who can lead and contribute to conversations about girls' equality. You excel at this because you believe in standing up for what is right, fair and just. Working in girls’ equality isn't just your work – it's your life's work because you know it leads to progress for all. And like us, you won't stop until we are all equal.

You are the ideal candidate if you have a strong vision for how to build and manage an authentic online community, and strategically put the plan into action every day. You also have a nuanced understanding of how to maintain Plan International Canada's public reputation.

In this role, you will start meaningful conversations about the issues affecting girls’ quality of life worldwide. You will help us champion and create significant moments of engagement with our existing supporters, plus all of the new supporters you welcome into the community.

The ideal candidate doesn't shy away from having difficult but respectful conversations. You excel at building a space where people gather to learn and think. Your goal is to raise awareness about the brand and what we do and ensure that people feel there's a place and opportunity to join us in making a difference.

This role is suited for lively conversationalists. You're the person who knows how to hold a room at a dinner party. People always want to talk to you, and you can make them listen because you're smart, witty and in the know.

In addition to your community management responsibilities, you will work closely with the Social Media Manager and Senior Manager, Digital Content and Editorial to envision and help execute our editorial strategy across plancanada.ca and its social platforms.

You will do this by writing, filming and posting engaging, thought-provoking and original posts across our social media platforms. You can help ideate, create and edit posts, whether they are in written or reel formats. All posts are co-created with the BCCS art team members as they drive the creative execution. When you're not posting on our feeds, you'll also introduce the brand to others by liking, sharing and participating in conversations with like-minded determined optimists online.

Your overall goal is to excel at representing Plan International Canada. Your mission is to ensure that these conversations demonstrate the power of a “plan” to overcome the injustices girls face and create a digital community of determined optimists who want to be part of the change.

What success looks like?

Community Management

• Manage and implement a community management strategy to grow our audience and increase brand awareness
• Build and monitor Plan International Canada's online community across our social media platforms and through Google reviews
• Be a brand champion – including a social justice champion, a girls' equality and children's rights advocate – and ensure that our unique point of view is being promoted
• Have sound judgment on the fly, knowing when to engage and when not to, and have a willingness to develop significant brand knowledge to draw upon
• Lead and participate in conversations on our social platforms and relevant social feeds
• Ensure that comments and conversations on social media are handled and directed appropriately in a timely manner
• Manage our community management calendar
• Manage and implement a Google reviews strategy to increase our online rating
• Provide insights and analytics to the social team to help shape our social media strategy
• Collaborate with team members on social monitoring

Social Writing

• Help ideate, create and post engaging and compelling text, image and video content to our social media accounts
• Write clear, concise and catchy titles and captions
• Collaborate with other team members, graphic designers and videographers to ensure that copy and design are cohesive PLUS collaborate with nano-influencers connected to our work. (The goa is three co-lab posts every quarter, and this is done in collaboration with the PR team.)
• Edit and proofread content
• Shoot, edit, post and star in video “reel” content to our social media accounts
• Be comfortable and competent with using social media platforms: Instagram, Facebook, LinkedIn, X (Twitter), YouTube, Threads and TikTok
• Be eager to learn new social media platforms as they arise
• Create a vibrant online experience for our social followers through Instagram stories, polls and live updates
• Keep track of social trends to create posts and video content that help Plan International Canada join these online moments
• Ensure that your writing voice is jargon-free, energetic, optimistic and informed and your editing style is strategic
• Establish an engaging tone and recognizable voice that reflects Plan International Canada's unique point of view
• Use tools like Sprout Social, SEM Rush, G4 and others, to monitor the results of campaigns and adjust social content efforts accordingly, based on community response
• Research and stay up-to-date with digital technology trends
• Produce weekly and monthly KPI reports with key takeaways to improve our social content strategy

As our ideal candidate you will have:

• Seasoned work experience as a community manager or similar role
• You’ve attended journalism school or completed a relevant marketing or digital communications program.
• Experience planning and leading digital campaigns
• Excellent verbal and writing skills, especially for social
• Hands-on experience with social media management
• Ability to interpret website traffic and online customer engagement metrics
• Ability to create content and measure its impact
• Exemplary team player who is willing to jump in when needed
• Strong ability to meet tight deadlines and work under pressure
• Capability to maintain a professional but engaging tone online
• Ability to come up with original ideas and strategies and see them through to completion
• A self-starter who can take initiative and is confident in decision making
• Some weekend and evening work could be required
• Toronto-based and committed to a hybrid working schedule.